Tangent

Tangent GC traces its ethos back to an era when meticulous care for clothing was a norm, embodied by the founder's grandfather, a chimney sweep with a penchant for elegance. Despite limited possessions, he maintained impeccable attire through diligent maintenance rituals. The brand contrasts this with modern trends of mass-produced, disposable fashion, emphasizing the revival of craftsmanship and the consequent need for proper garment care.

Today, Tangent GC champions simplicity and quality, epitomized by their minimalist approach to product design and formulation. Their philosophy revolves around shedding what is superfluous, evident in their choice of subdued packaging, natural fragrances, and exclusion of harmful chemicals. Operating from their own Swedish factory, they prioritize sustainability by minimizing transportation emissions and adhering to cruelty-free practices.

Originally focused on garment care products, Tangent GC has since expanded its offerings to include a curated selection of soaps, hand creams, lotions, and hair care—all crafted with the same commitment to quality and environmental responsibility. Their mission remains rooted in the principle of abandoning excess and embracing what truly matters: enduring quality and ethical production.